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About Us

Home > About Us

History

BIAS was set up by Peter Dean in 2005 driven by a desire to transform financial data to generate insights that help make decisions that align with business strategy.

At the time many finance functions were focused on historical (lagging) measures and key performance indicators (KPIs). BIAS wanted to help teams generate leading KPIs and make them available to the wider organisation initially around sales and marketing then more latterly with an operations focus. From these insights departmental leaders can establish transformation projects to improve business processes.

While analytics and KPIs are now widely used in sales, marketing and operations there is still a much smaller engagement with these tools and measures in Human Resource teams (HR). We believe that there are powerful benefits to utilising people/HR analytics to support decisions about people. We also believe that you don’t have to be a data scientist to realise those benefits – that’s where BIAS come in. As an HR specialist you know the best HR strategies and activities available and our role is to help support you with data that ensures you prioritise those activities to get the most effective results.

Vision & values

At BIAS our mission is to help people become confident with and get value from data even if you think you are not a ‘data person’. 

The amount of data we have access to increases daily and it can be difficult to know which data is important and even harder to derive the ‘so what’ insights that allow us to then convert that into an action plan.

Our aim is to give people the tools and strategies to assess the data they come into contact with and interpret it effectively.

We love problem-solving and our team of consultants has extensive experience, providing solutions across a range of industries.

Vision & values

At BIAS our mission is to help people become confident with and get value from data even if you think you are not a ‘data person’. 

The amount of data we have access to increases daily and it can be difficult to know which data is important and even harder to derive the ‘so what’ insights that allow us to then convert that into an action plan.

Our aim is to give people the tools and strategies to assess the data they come into contact with and interpret it effectively.

We love problem-solving and our team of consultants has extensive experience, providing solutions across a range of industries.

The team

Our team has many years’ experience delivering leading business intelligence (BI) and data analytics solutions across a range of industries and sectors.

Partnering with industry renowned BI software including Qlik, Jedox and Power BI we provide clients with the technical insight and tools, allowing them to unlock the full potential of their data and make better informed business decisions.

In addition to our horizontal expertise in HR/People we also have considerable vertical experience in aviation and manufacturing. Our team combine strong finance pedigree with extensive business process expertise.

BIAS founder peter dean

Peter Dean

CEO

Peter is the CEO and founded BIAS 14 years ago to help solve business problems for clients with the use of data and the latest technologies.   

With over 30 year’s experience in data, Peter leads his team of data analysts and scientists, keeping up to date with the latest developments in the industry and the data analytics software they provide to clients. 

Peter is passionate about helping businesses, employees and future generations become data literate, which is the ability to read, analyse, argue and work with data. Outside of the business he is involved in a number of projects including being a contributor to The Data Literacy Project and being a Trustee on the Board of Leicestershire Education Business Company (LEBC). As a Trustee he is working with local schools to make students aware of the need to learn the new language of data. 

data expert Martin Jacklin

Martin Jacklin

Data Analytics Consultant

Martin is a Data Consultant at BIAS. He has the industry renowned ‘Six Sigma Black Belt’ certification and has over 20 year’s experience in helping businesses understand how data can improve their business performance.

team member Nick Davidson

Nick Davidson

Senior Consultant

Nick is a Data Consultant and has over 25 year’s experience. Throughout his career, he has worked with a wide range of data analytics tools, both bespoke and industry renowned, including Qlik, Power BI, Jedox etc. 

data expert Shobana Sridaran

Shobana Sridaran

Data Analytics Consultant

Shobana has a Bachelor’s Degree in Computer Science and over 10 year’s experience. She also has the ‘Qlik Sense Business Analyst Certification’ and is very familiar with a range of industry renowned data analytics tools.

team member Quinton Davies

Quinton Davies

Senior Consultant

Quinton has worked in the industry for over 20 year’s, with previous experience in Banking  and Airlines. He helps businesses to harness true value and actionable insights from data through Business Intelligence, Data Science and 360 Degrees Data Solutions. 

BIAS BDM Jacqui Blakemore

Jacqui Blakemore

Business Development

Jacqui works with business leaders and HR professionals to solve business problems with data. She helps managers gather reliable evidence, enhanced with additional insights to enable them to make better business decisions.

data expert Zhao (Orange) Gao

Zhao (Orange) Gao

Data Scientist

As a Data Scientist, Orange works on many different data related projects but mainly focuses on developing machine learning algorithms. She has a Master’s Degree in Computer Science and is currently studying for her PHD.

marketing whiz kid Sarah McDowell

Sarah McDowell

Marketing Executive

Sarah has over 7 years experience in digital marketing, with experience working both in house and for agencies. She is CIM qualified and cohosts a weekly SEO podcast called SEO SAS.

We’re looking for…

Talented People Passionate About Data

We’re always on the hunt for talented data experts, scientists and data analysts who are passionate about the industry.

Does this sound like you? Yes? We would love to hear from you!

How can BIAS help you?

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